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02apr 2019

Origins of the Yamaha Brand

Origins of the Yamaha Brand

The Yamaha brand trademark, YAMAHA, comes from the name of our founder Torakusu Yamaha who pioneered the production of Western musical instruments in Japan. Born to a family of a Kishu Tokugawa (today’s Wakayama Prefecture) clansman, Torakusu was captivated by Western science and technology from early on. Fascinated by the watches that were gaining popularity in Osaka at the time, he took up watchmaking, studying business along the way. Over time, Torakusu began repairing medical equipment and was invited to visit a hospital in Hamamatsu, Shizuoka Prefecture.

On one occasion, the principal of Hamamatsu’s Jinjo elementary school (currently Motoshiro Elementary school) asked him if he would try to repair a reed organ. He agreed and was able to repair it successfully, marking the first step toward the birth of the Yamaha brand. Recognizing its business potential, while repairing the organ, Torakusu created a blueprint for the inside of the organ, later creating his own prototype organ. To deliver it to the then Music Institute (today’s Tokyo National University of Fine Arts and Music), Torakusu slung his creation over his shoulder on a carrying pole and crossed the mountains of Hakone. This historic trek was later immortalized as a bas-relief.

The organ, however, was criticized harshly for its poor tuning. Undaunted, and starting from zero, Torakusu began studying music theory and tuning. After four months of seemingly endless struggles from early morning to late at night, he was finally able to complete the organ. It is easy to see how he came up with the concept of the tuning fork mark, inspired by the difficult experience of studying tuning while holding a tuning fork in his hand.

[ Image ] Torakusu Yamaha
Torakusu Yamaha
[ Image ] Bas-relief
Bas-relief
07mrt 2019

History of YAMAHA logo

History of Logo

In 1898, one year after the establishment of Nippon Gakki Co., Ltd., forerunner of today’s Yamaha Corporation, the Company decided to use a tuning fork as the corporate mark, and a design featuring a “Chinese phoenix holding a tuning fork in its mouth” as the trademark. After undergoing a variety of changes paralleling the growth of the Company, the tuning fork mark and the Yamaha Logo was finally standardized.

A tuning fork is a tool for tuning musical instruments. It was invented by a trumpet player named John Shore (1662-1751). The tuning fork is composed of a handle attached to the center of a U-shaped steel rod. By striking the rod, sound is created, and the frequency of the resulting vibrations per second is used as a standard for tuning a musical instrument. The three tuning forks of the Yamaha Logo represent the cooperative relationship that links the three pillars of our business — technology, production, and sales. They also evoke the robust vitality that has forged our reputation for sound and music the world over, a territory signified by the enclosing circle. The mark also symbolizes the three essential musical elements: melody, harmony, and rhythm.

[ Image ] "Ho-oh" (Chinese phoenix) holding a tuning fork in its mouth

1898

This is the design with a “Ho-oh” (Chinese phoenix) holding a tuning fork in its mouth, which was established as the trademark in 1898, one year after Nippon Gakki Co., Ltd. was established.
The mark was known for being used on top quality organs, which illustrates how the Founder always aimed to create world-class products.

[ Image ] A trademark application for tuning forks alone.

1916

A trademark application for tuning forks alone.

[ Image ] A trademark application was submitted for this tuning fork used on organs.

1916

A trademark application was submitted for this tuning fork used on organs.

[ Image ] A trademark application was submitted for this tuning fork used on pianos.

1916

A trademark application was submitted for this tuning fork used on pianos.

[ Image ] A trademark application was submitted for this tuning fork and Yamaha Veneer mark.

1927

A trademark application was submitted for this tuning fork and Yamaha Veneer mark.

[ Image ] A design widely used in products, newspaper, advertising and catalogs.

1934

A design widely used in products, newspaper, advertising and catalogs.

[ Image ] A trademark application was submitted to be used on musical instruments.

1956

A trademark application was submitted to be used on musical instruments.

[ Image ] A trademark application was submitted to be used on musical instruments.

1959

A trademark application was submitted to be used on musical instruments.

[ Image ]Standardization of the range of marks in use during this period.

1967

Standardization of the range of marks in use during this period. The current White Text Type was established as a “reverse design.”

[ Image ] The "reverse design" of 1967 was established as the mark's standard version.

1980

The “reverse design” of 1967 was established as the mark’s standard version.

[ Image ] The Standard and special versions of the tuning fork marks were established.

1998

The Standard and special versions of the tuning fork marks were established.

[ Image ] Unify the tuning fork marks.

2016

Unify the tuning fork marks.

[ Image ] The Yamaha Logo was established.

1967

The Yamaha Logo was established. (A mark similar to the current special version of the logo was also used as a ‘reverse design’.)

[ Image ] The Yamaha Logo was revised.

1980

The Yamaha Logo was revised. A design using simple lines (the current special version of the logo) was established as the standard version of the logo.

[ Image ] The Company changed its name to Yamaha Corporation to mark the 100th anniversary of its founding.

1987

The Company changed its name to Yamaha Corporation to mark the 100th anniversary of its founding. Removed the tuning forks mark and emphasized “Yamaha.”

[ Image ] The Standard version of the Yamaha Logo (upper line) and special version (bottom line) were established.

1998

The Standard version of the Yamaha Logo (upper line) and special version (bottom line) were established.

[ Image ] Unify the Yamaha Logo.

2016

Unify the Yamaha Logo.

The biggest difference is that logo of Yamaha Corporation is colored in violet, its corporate color, while that Yamaha Motor Co., Ltd, its sister company, uses red.

Yamaha Corporation uses a Yamaha Logomark with the tips of the tuning forks contained within a circle, and features “YAMAHA” printed in an asymmetric font, with an “M” with a middle column shorter than the outer legs, while that of Yamaha Motor Co., Ltd has the tips of the tuning forks in Yamaha Logo extended outside a circle, and uses symmetrical font, with an “M” of all the legs same size.

[ Image ] Yamaha Corporation

Yamaha Corporation

23feb 2019

Kando, de missie van Yamaha Motor Naked Bike

Sinds de stichting van YAMAHA MOTOR is het de missie om al de klanten “KANDO” te geven.

Kando is het gevoel van diepe tevredenheid en opwinding wanneer je geconfronteerd wordt met iets

van uitzonderlijke waarde, kwaliteit en prestaties.

Yamaha Motor Finance kadert perfect in deze filosofie en brengt u dichter bij die unieke sensatie.

Het voertuig van uw dromen bevindt zich in ons gamma.

 

 

 

16feb 2019

Kando, de missie van Yamaha Motors Touring

Sinds de stichting van YAMAHA MOTOR is het de missie om al de klanten “KANDO” te geven.

Kando is het gevoel van diepe tevredenheid en opwinding wanneer je geconfronteerd wordt met iets

van uitzonderlijke waarde, kwaliteit en prestaties.

Yamaha Motor Finance kadert perfect in deze filosofie en brengt u dichter bij die unieke sensatie.

Het voertuig van uw dromen bevindt zich in ons gamma.

06feb 2019

Kando, de missie van Yamaha Motors Sportscooters

Sinds de stichting van YAMAHA MOTOR is het de missie om al de klanten “KANDO” te geven.

Kando is het gevoel van diepe tevredenheid en opwinding wanneer je geconfronteerd wordt met iets

van uitzonderlijke waarde, kwaliteit en prestaties.

Yamaha Motor Finance kadert perfect in deze filosofie en brengt u dichter bij die unieke sensatie.

Het voertuig van uw dromen bevindt zich in ons gamma.

 

 

 

 

 

05feb 2019

Yamaha FJR 1300 AS

ONTDEK en ERVAAR

FJR 1300 AS

De zeer geavanceerde FJR1300AS is uniek in zijn soort. Wat hem zo bijzonder maakt is het elektronische schakelsysteem met volledig automatische koppeling, waarmee je kunt schakelen met je linkervoet of -duim, zonder dat je de koppelingshendel hoeft te bedienen. Dit betekent meer gemak en meer plezier bij iedere rit.

Met deze FJR 1300 AS de rijstijl, de automaat en andere kwaliteiten ontdekken bij VF Motoren Oudsbergen.

Hier een proefrit boeken !

 

28jan 2019

Kando, de missie van Yamaha Motors Scooters

Sinds de stichting van YAMAHA MOTOR is het de missie om al de klanten “KANDO” te geven.

Kando is het gevoel van diepe tevredenheid en opwinding wanneer je geconfronteerd wordt met iets

van uitzonderlijke waarde, kwaliteit en prestaties.

Yamaha Motor Finance kadert perfect in deze filosofie en brengt u dichter bij die unieke sensatie.

Het voertuig van uw dromen bevindt zich in ons gamma.

 

 

 

 

YAMAHA

YXZ1000RR SS SE

NEARLY NEW

22.000 € incl btw

18.181,81 excl btw

Incl. Homologatie 
Excl. 150 € afleveringskost

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