At the first Milan Fashion Week of 2016, Yamaha was official partner of the incredible show of the famous Belgian designer Dirk Bikkemberg.
On the last day of the famous Milan Fashion Week, a much-awaited event that each year reveals the trends in men’s clothing for the next autumn/winter season, Yamaha was treated to the highlight of the week, Dirk Bikkembergs’ fashion show. The famous Belgian designer, who always combines the practicality of sportswear with classy refined lines in his clothes, presented his new Sport Couture Collection to the international fashion media. For the first time ever, and inspired by the Dark Side of Japan, stunning models presented Bikkembergs’ new Sport Couture Collection between a selection of Yamahas famous MT bikes.
Bikkembergs’ new Sport Couture Collection is dedicated to the man who, after intense sports training, slips on his favourite biker jacket, jumps onto the seat of his bike and speeds off along the city’s streets, picking up fragments of everyday life as he goes. His distinctive clothes skilfully combine stylistic creativity with details “stolen” from the world of sport, just as the MT does with its perfect fusion of style and cutting-edge technology.
The latest trends in the world of fashion have collided with the “out-of-the-ordinary” trends of motorbike design, trends behind the distinctive traits of the revolutionary MT range, which have been changing the face of motorcycling in recent years. And 2016 will see the arrival on our streets of two new gems inspired by Japanese motorcycle subcultures, which will complete the MT range: the MT-10, by far the most powerful MT ever created thanks to its 998-cc crossplane engine and high torque, and the agile and compact two-cylinder MT-03, a naked bike perfect for new and returning riders.